The coconut coir (fiber) industry in Bangladesh is relatively nascent and has significant growth opportunities both domestically and internationally. NF Coir Ltd. is one of the country's leading coconut coir processing businesses with more than 10 years of operational experience. Recently, the company moved into backward integration by setting up a fiber extraction plant to produce its own fibers from coconut husks. The company also acquired pith block machines that processes coir dust, a byproduct of production, into marketable coir pith blocks.

The company has a proven track record in the coconut industry and established itself as a market leader in producing fiber-based felt mattresses from coconut coir. Their strength in this industry has given them the idea to also produce a very new kind of soil replacement product called coconut coir pith blocks, which are used for gardening purposes. It has successfully exported this product to South Korea. NF Coir is now exploring new product lines such as dish scrubbers, shoe insoles, and pet chew toys from coconut coir. The aim is to help the company become more organized and structured so that they can also manufacture these products to meet Dutch market standards and export them.